The Social Geeks Podcast
It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success.
Episodes
7 days ago
7 days ago
Essential SEO Strategies for Small Businesses In this episode, digital strategist Kyle from Social Geeks Digital Agency breaks down the essentials every small business should know before investing in digital ads. Kyle covers the importance of having a well-optimized website, focusing on brand awareness, and the role of search engine optimization (SEO). Key topics include on-page and off-page SEO, the significance of keyword research, crafting content strategies, and leveraging tools like Google's Search Console and Bing's Webmaster Tools. He also highlights the benefits of working with an SEO agency and their current Black Friday special.
00:00 Introduction to Digital Marketing for Small Businesses
00:46 The Importance of a Good Website
02:18 Understanding SEO: The Basics
02:39 On-Page SEO Strategies
06:01 Off-Page SEO Explained
08:01 SEO Tools and Tracking
10:06 Content Creation and Blogging Tips
11:02 Benefits of Working with an SEO Agency
11:43 Conclusion and Next Steps
Friday Nov 08, 2024
Insights from my NZ Real Estate Conference Presentation
Friday Nov 08, 2024
Friday Nov 08, 2024
I'm back after some exciting ventures in the UK and New Zealand, where we've launched new AI-driven platforms.
https://airealestate.co.nzhttps://socialgeeks.io
Join me as I share how AI is transforming real estate and digital marketing, helping agents and businesses manage their communications more efficiently. I had the privilege of speaking at a New Zealand real estate conference and have witnessed incredible advancements in AI tools like ChatGPT. Find out about our high-level CRM suite and my predictions for AI's future impact on business operations. Plus, learn about our new community where you can get tips and resources to thrive in the digital marketing world. Let's embrace this age of abundance together!
00:00 Welcome Back: Exciting Ventures in the UK and New Zealand00:16 AI Real Estate: Revolutionizing the Market00:48 The Power of AI in Digital Marketing02:01 High Level CRM: Transforming Client Interactions03:18 The Future of AI in Business04:33 Building a Community: Join Us!05:33 A Vision for the Future: Empowering Entrepreneurs07:18 Conclusion: Join the Journey
Thursday Jul 04, 2024
Thursday Jul 04, 2024
Sign Up For The AI Real Estate Waitlist! https://airealestate.co.nz
In this episode, Kyle from Social Geeks Digital Agency discusses five ways to implement AI technology in your business to save time and enhance efficiency. From handling inquiries and marketing to video content and appointment setting, Kyle provides practical tips to leverage AI assistants. This video is especially useful for real estate professionals dealing with constant emails and messages. Learn how to train AI tools to manage customer inquiries, create content, schedule appointments, and automate workflows for property listings. Join the waitlist for AI Real Estate platform and maximize your productivity today!
00:00 Introduction: The Struggle of Managing Business Communications
00:41 The Challenges of Hiring and Training Staff
01:32 The Rise of AI in Business
01:43 5 Ways to Train an AI Assistant for Your Business
02:44 Tip 1: Using AI for Customer Inquiries
04:14 Tip 2: AI for Marketing and Content Creation
05:58 Tip 3: Leveraging AI for Video Content
09:27 Tip 5: Automating Business Processes with AI
11:08 Conclusion: Embracing AI for Business Success
Wednesday Jun 19, 2024
How to Streamline Your Small Business with Effective Systems
Wednesday Jun 19, 2024
Wednesday Jun 19, 2024
FREE WEBINAR:https://socialgeeks.io/webinar-registration
Sign up for a 30 Day Free Trial:https://socialgeeks.io/
Join Kyle, the digital strategist and owner of Social Geeks Digital Agency, in this episode of the Social Geeks podcast as he shares his journey from chaos to streamlined efficiency in his business. Learn how creating step-by-step systems for sales and marketing can save time, reduce errors, and boost profitability. Discover the importance of a CRM for managing customer relationships and automating tasks, and get practical advice on documenting processes and automating low-value tasks. Kyle also discusses the benefits of automating customer inquiries, appointment bookings, and onboarding emails, emphasizing the importance of regularly reviewing and updating systems. Don't miss out on a 30-day free trial of the Social Geek CRM suite to help automate your business today!
00:00 The Entrepreneurial Journey: Embracing Chaos and Finding Systems01:00 Introducing the Social Geeks Podcast: Boost Your Business01:13 Mastering Sales and Marketing Systems for Efficiency01:53 CRM: The Backbone of Effective Sales Strategies03:28 Navigating Business Challenges and Leveraging CRM in 202004:25 Streamlining Processes: Automation and Delegation07:36 Maximizing Efficiency: Focus on Automation and Elimination09:17 Evolving Your Business Systems for Growth10:01 Exclusive Offer: Try the Social Geek CRM Suite
🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀
🚀 Looking for a digital strategist to help?Book in a Free Strategy Session:https://socialgeeks.com.au
📚 Have A Geek Manage Your Ads! 🚨https://socialgeeks.com.au/google🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 AUD Google Ads credit
🎯 Socials / / socialgeeks.io / / socialgeeks.io
Wednesday Mar 20, 2024
How To Get More Google Reviews for Your Business: Reputation Management Strategies
Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
Do you want more Google Reviews for your business? Who doesn't! We are going to show you how to quickly build up more reviews, and set up an automated process to ensure you're asking your customers for reviews too.
Kyle from social geeks introduces two workflows designed to help businesses improve their online reviews: a continuous management strategy and a review campaign for quick wins. He explains how to use the CRM suite to automate review requests via email and text, how to filter responses based on the review's sentiment, and the importance of addressing negative feedback promptly to avoid poor reviews on Google. The script includes a step-by-step guide for setting up these workflows, utilizing custom values for personalization, and strategies for incentivizing review participation. The overall aim is to help businesses build a positive online reputation by actively managing and improving their review process.
00:00 Introduction to Reputation Management00:52 Setting Up Your Review Management Workflow00:55 Exploring the CRM Suite Workflow01:04 Understanding Continuous Reputation Management vs. Review Campaigns01:51 Step-by-Step Guide to Setting Up the Workflow02:04 Handling Negative Feedback Effectively03:21 Automating the Review Request Process04:55 Managing Negative Reviews and Feedback07:17 Continuous Review Request Automation08:53 Conclusion and Final Thoughts
Wednesday Feb 28, 2024
5 Reasons Why Video Marketing is Essential for Businesses in 2024
Wednesday Feb 28, 2024
Wednesday Feb 28, 2024
Kyle, the digital strategist at Social Geeks Digital Agency, highlights the importance of video marketing for businesses in 2024. He discusses five key reasons why video content is a must for businesses: 1) Video's dominance on all platforms, including Tik Tok and YouTube; 2) The role of video in enhancing online visibility and SEO; 3) Increasing customer engagement through video; 4) The rise of social commerce and live videos; and 5) Personalization and improved customer experience provided by video content. Kyle also talks about a free seven-day challenge to help businesses get started with creating video content.
🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/
🚀 Looking for a digital strategist to help?Book in a Free Strategy Session:https://socialgeeks.com.au
📚 Have A Geek Manage Your Ads! 🚨https://socialgeeks.com.au/google🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit
🎯 Socials / https://www.instagram.com/socialgeeks.io / https://www.facebook.com/socialgeeks.io
0:00 SG Top 5 Reasons to Do Video Marketing in 202400:30 Why Video Marketing is Essential in 202402:04 Reason 2: Video's Role in Online Visibility and SEO04:35 Reason 3: Increased Customer Engagement with Video05:52 Reason 4: Rise of Social Selling and Commerce06:55 Reason 5: Personalized Customer Experience with Video08:49 7-Day Challenge for Video Content Creation09:38 Offering Video Content Creation Services09:55 Conclusion and Final Thoughts
Wednesday Jan 31, 2024
Why Every Business Needs a CRM: A Social Geeks Case Study
Wednesday Jan 31, 2024
Wednesday Jan 31, 2024
In this detailed conversation we delve into the importance of tracking your sales and marketing and the pivotal role of a Customer Relationship Management (CRM) tool. Specifically, we focus on HubSpot CRM which we consider a highly recommended tool for all businesses. We walk you through a real-life case study of a 24/7 fitness gym we worked with in 2023, where implementing HubSpot CRM drastically improved their sales and marketing strategies. You'll learn about the functionalities of this tool, how to effectively track your sales pipeline, and the powerful insights you can gain from detailed reporting. We emphasize that marketing goes hand in hand with sales tracking and without it, businesses may risk unnecessary costs. If needed, our digital marketing agency is here to support you on your CRM implementation journey.
00:04 Introduction to Sales and Marketing Tracking
00:05 The Importance of a CRM
00:29 Our Experience with HubSpot CRM
00:49 Case Study: Improving a Gym's Sales Process
01:29 Implementing HubSpot CRM for the Client
01:54 Results and Insights from the CRM Implementation
02:33 The Power of Sales Tracking
02:56 A Deep Dive into HubSpot CRM
04:38 The Impact of CRM on Sales Conversion
05:27 HubSpot CRM Reporting Features
08:15 The Value of CRM in Customer Service
09:09 Conclusion and Offer for CRM Implementation Help
Wednesday Jan 17, 2024
Mindset in Business and Marketing: Overcoming Impostor Syndrome and Building Resilience
Wednesday Jan 17, 2024
Wednesday Jan 17, 2024
In this revealing talk, the speaker highlights the importance of a positive mindset in business and marketing, citing the benefits it has on personal health and business longevity. He cites a conversation between Elon Musk and Peter Diamandis as an example of the significance of the right mindset. He delves into his marketing strategy of using videos, irrespective of platforms like Facebook, Instagram, and TikTok, and its benefits in garnering organic reach. The speaker stresses overcoming imposter syndrome, becoming comfortable speaking in front of cameras, using stories in marketing, and the gradual training of one's mindset as the path to business success. He also shares an insight into his video marketing tactics with his clients.
00:00 Introduction and Importance of Mindset
01:24 Imposter Syndrome and Overcoming Self-Doubt
02:31 Training Your Mindset for Success
02:52 Resilience and Persistence in Business
03:23 Mindset Training Techniques
04:21 The Power of Video Marketing
05:34 Building Resilience and Confidence in Marketing
05:49 Practical Steps to Improve Your Marketing Mindset
06:44 Leveraging Testimonials and Case Studies
07:59 Embracing Public Speaking and Overcoming Fear
08:49 Conclusion and Final Thoughts
09:06 Q&A: Insights on Podcasts, Facebook Stories, and Video Content
Thursday Nov 30, 2023
Our Agency’s 2023 Facebook and Google Ads Campaign Results
Thursday Nov 30, 2023
Thursday Nov 30, 2023
In this in-depth video, we take a closer look at how your business can thrive using Facebook and Google ads. Using actual reports, we show you the reach, amount spent, and client earnings we have managed over a year. The discussion covers the importance of Facebook ads for driving website clicks and conversions, and how it generated $3 million in the last year for our clients. We also reveal that the ROI for e-commerce businesses was around 3.6. The session then shifts to Google ads, emphasizing its effectiveness in lead generation and physical stores, highlighting that Google ads brought in $1.4 million in revenue in the last year. The video ends by diverting attention to the complexity and intricacies of cost per click and click-through rate, explaining their meanings and significance. If you're considering advertising online and want to understand how best to utilize these platforms and strategize accordingly, this video will be greatly insightful.
🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/
🚀 Looking for a digital strategist to help?Book in a Free Strategy Session:https://socialgeeks.com.au
📚 Have A Geek Manage Your Ads! 🚨https://socialgeeks.com.au/google🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit
🎯 Socials / https://www.instagram.com/socialgeeks.io / https://www.facebook.com/socialgeeks.io
00:00 Introduction to Paid Ads for Business00:51 Analyzing Facebook Ads Performance01:19 Understanding the Importance of Clicks and Conversions01:42 The Power of E-commerce Businesses in Facebook Ads02:28 Strategies for Successful Facebook Ads03:09 Understanding Customer Lifetime Value and Cost per Acquisition04:51 Google Ads Performance and Comparison with Facebook Ads05:50 Understanding Click-Through Rates and Conversions in Google Ads07:56 The Reality of Online Advertising08:36 The Importance of a Good Offer and a Converting Website09:10 Conclusion and Invitation for Consultation
Friday Nov 17, 2023
Friday Nov 17, 2023
In this video, you will learn about two important last-minute strategies to aid businesses during the Black Friday and Cyber Monday sales rush. First, try using existing social media content and promoting them to Advantage Plus audiences, Meta's new AI innovation. This approach amplifies social proof, engagement, and possibly sales. Secondly, you can try creating a Google search campaign based on Black Friday deals in the industry sector. This will attract more traffic to websites and facilitate leads via email marketing.
If you want help with your advertising, get in touch for assistance or to book a strategy call at www.socialgeeks.com.au
🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/
🚀 Looking for a digital strategist to help?Book in a Free Strategy Session:https://socialgeeks.com.au
📚 Have A Geek Manage Your Ads! 🚨https://socialgeeks.com.au/google🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit
🎯 Socials / https://www.instagram.com/socialgeeks.io / https://www.facebook.com/socialgeeks.io
Episode Transcript:00:00 Introduction and Holiday Greetings00:10 Last Minute Strategies for Black Friday00:36 Leveraging Meta Ads for Black Friday01:12 The Power of Social Proofing01:43 Strategy for Google Ads02:08 Creating a Landing Page for Black Friday Deals02:39 Conclusion and Contact Information