Boost Your BFCM Sales: Last-Minute Black Friday & Cyber Monday Digital Advertising Strategies

In this video, you will learn about two important last-minute strategies to aid businesses during the Black Friday and Cyber Monday sales rush. First, try using existing social media content and promoting them to Advantage Plus audiences, Meta's new AI innovation. This approach amplifies social proof, engagement, and possibly sales. Secondly, you can try creating a Google search campaign based on Black Friday deals in the industry sector. This will attract more traffic to websites and facilitate leads via email marketing. 

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Episode Transcript:
00:00 Introduction and Holiday Greetings
00:10 Last Minute Strategies for Black Friday
00:36 Leveraging Meta Ads for Black Friday
01:12 The Power of Social Proofing
01:43 Strategy for Google Ads
02:08 Creating a Landing Page for Black Friday Deals
02:39 Conclusion and Contact Information