The State of the Internet in 2022

We know that Google is the powerhouse of the internet. We know that Facebook is also still the king of the castle when it comes to social media because they own and control Facebook, Instagram, messenger and WhatsApp. Meta owns the top four apps in the world! But what are the main statistics we should about the internet in 2022? When it comes to social media, we know that video is emerging and we know that search is still very relevant for how people find things online. The last thing to say is that eCommerce has grown exponentially during the pandemic and we're now seeing around $5 trillion a year going through eCommerce platforms like Amazon, Shopify, WooCommerce and more we're seeing a huge emergence of online shopping. It's only going to get more and more as time goes on. $5 trillion sounds like a lot but when you look at the entire global retail trade, It's still only 20% of the retail revenue that we see each year. With only 20% of the market, eCommerce still has a huge growth potential and I would dare say that if you're not selling your products and services online, don't worry! You haven't missed the boat. If all of this gets you excited and eager to really invest in your brand online, why not book in a free 30 minute consultation with me? I’m a digital strategist that loves talking about how businesses and brands can scale online and monetise further.

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