The Social Geeks Podcast
It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success.
Episodes

Thursday May 04, 2023
How to Market Your Business with Just $1,000 per Month
Thursday May 04, 2023
Thursday May 04, 2023
Do you have limited budget to throw at your sales and marketing? Are you're trying to get the maximum ROI that you can for your business? Well, You're in luck. This episode is all about how you can spend a thousand dollars or less a month on your marketing to get started out, to maximize your ROI. In this episode, Kyle provides tips for business owners and entrepreneurs who have a limited budget for sales and marketing. With a budget of $1000 or less a month, social media advertising, content strategy, and customer reviews and testimonials can help businesses maximize their ROI.
Key Takeaways:
Having a high performing website that converts is crucial for any digital marketing effort.
Social media advertising is a good starting point for small businesses starting out.
Crafting a content strategy based on target market, pain points, goals, and barriers is important.
Customer reviews and testimonials can help build trust with potential customers.
With social media, businesses can create different videos and images to advertise on Facebook and Instagram.
Experimenting with different types of content on social media can help businesses understand what resonates with their target audience.
It's important to track conversion events on a website, even if not currently advertising, to build data for future campaigns.
Businesses should think about their unique selling proposition (USP) and how to communicate it effectively to potential customers.
Email marketing can be a cost-effective way to reach and nurture leads.
Collaboration with influencers or other businesses can help increase reach and build credibility.
Remarketing campaigns can help businesses reach people who have already shown interest in their product or service.
Businesses should track and analyze their marketing efforts to continuously improve their ROI.
Overall, the video emphasizes the importance of strategic thinking and experimentation for small businesses with limited marketing budgets. By focusing on building a strong website, understanding their target market, and using cost-effective tactics like social media and email marketing, businesses can maximize their ROI and grow their customer base.

Tuesday Apr 18, 2023
A Guide To Conversion Rate Optimisation CRO For Your Website
Tuesday Apr 18, 2023
Tuesday Apr 18, 2023
In this podcast, Kyle from Social Geeks Digital Agency discusses conversion rate optimization (CRO) and the importance of improving your website's conversion rates. Kyle presents a case study in which a landing page was improved, resulting in a significant increase in sales. He provides tips for improving above the fold content, minimizing content on a page, social proofing, and creating strong calls to action. Kyle suggests checking Google analytics to identify the most popular pages on your website and performing regular reviews of your pages. He also advises using split testing to determine which pages are most effective.
🚀 Looking for a digital strategist to help?Book in a Free Strategy Session: https://socialgeeks.com.au
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🛠️ Find Our Social Geeks Podcast episodes here: https://open.spotify.com/show/4n2hLIwFYoHpJpLjzs7toBhttps://podcasts.apple.com/us/podcast/the-social-geeks-podcast/id1645642716
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🎬 Videos https://youtu.be/NeXZctwdpd4 https://youtu.be/PIP8qjvkt3g https://youtu.be/1QualHdjVaQhttps://youtu.be/gT4FXsuA3XMhttps://youtu.be/kh630fleL_k
🔎 Disclaimer No Legal, Financial & Taxation Advice The Listener acknowledges and agrees that: Any information provided by us is provided as general information and for general information purposes only. We have not taken the Listeners’ personal and financial circumstances into account when providing information. We must not and have not provided legal, financial or taxation advice to the Listener. The information provided must be verified by the Listener prior to the Listener acting or relying on the information by an independent professional advisor including a legal, financial, taxation advisor and the Listener’s accountant. The information may not be suitable or applicable to the Listener’s individual circumstances.
Conversion rate optimisationdigital marketinglanding page designweb designwebsite optimisation

Friday Mar 24, 2023
Digital Marketing from A to Z; How to Market Your Business Like A Pro
Friday Mar 24, 2023
Friday Mar 24, 2023
In this episode of Social Geeks Podcast, Kyle Meloche discusses how to market your business like a pro with digital marketing strategies from A to Z. You will learn how to develop strong and innovative strategies to promote your business brand, products, and services. You will also learn how to identify trends and insights by effectively using all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. The most important aspect of digital marketing is understanding your audience and creating content that speaks to their problems and helps them achieve their goals. When building a website, social media presence, or other digital campaigns, content marketing is a must.
Want to learn more? Check out our links and show notes here:
https://socialgeeks.com.au/links

Thursday Mar 16, 2023
Zero to Hero; How We Made $500k in 3 Months with Meta Ads
Thursday Mar 16, 2023
Thursday Mar 16, 2023
In this exclusive case study, we share how we were able to grow an advertising account from $0 in sales to over $500,000 in less than 3 months using an aggressive scaling strategy on Meta (formerly Facebook) Ads.
We break down our approach and share the exact tactics and techniques we used to achieve this incredible result. By implementing our proven methods, you too can experience exponential growth in your advertising campaigns. Don't miss out on this opportunity to take your business to the next level.
Click the link below to learn more.
https://socialgeeks.com.au/links

Friday Mar 10, 2023
A Complete Guide For Online Lead Generation For Beginners
Friday Mar 10, 2023
Friday Mar 10, 2023
Lead generation is the process of finding and attracting potential customers for your business or service. It is one of the most important aspects of marketing, as it helps you fill your sales pipeline with qualified leads who are interested in what you offer. In this video, you will learn:
✅ What is lead generation and why it matters
✅ How to define your target audience and buyer persona
✅ How to create a lead magnet that offers value to your prospects
✅ How to promote your lead magnet using various channels and strategies
✅ How to capture and nurture your leads using email marketing and CRM tools
By the end of this video, you will have a clear understanding of how to generate leads for your business or service, and how to turn them into loyal customers. If you enjoyed this video, please like, share, comment, and subscribe to our channel for more videos on lead generation and marketing.
Book a free consultation with Kyle from Social Geeks here:
https://socialgeeks.com.au/links

Thursday Mar 02, 2023
A Guide To Branding Your Business Online
Thursday Mar 02, 2023
Thursday Mar 02, 2023
Branding is more than just a logo or a slogan. It's the way you communicate your values, personality, and identity to your customers and prospects. It's how you stand out from the crowd and create loyal fans.
In this presentation, you will learn:
- What online branding is and why it matters for your online business- How to use your website as if it was a brick and mortar store- How to craft a compelling message and brand voice to reach your target market- How to create video and integrate your visual branding elements across your channels and Social Media platforms- How to promote your brand message through content marketing, social media, UX web design
Whether you are starting from scratch or looking to refresh your existing brand, this presentation will give you practical tips and examples to help you brand your business online for success.
Quick Links:https://socialgeeks.com.au/links
Book a free consultation with Kyle:https://socialgeeks.com.au/https://socialgeeks.as.me/free-consulation

Tuesday Feb 14, 2023
Microsoft Bing + AI versus Google Search ($100 Billion Battle)
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
In February 2023 something game-changing happened to the search engine industry.
Microsoft presented their brand new Bing search engine and it is insanely good. They've incorporated AI technology into their platform. And it is going to change the game. Since they announced this Google's share price has dropped by a hundred billion us dollars.
Today we're going to explore what these new features are, what you can expect from it and how this is going to change the game for businesses who are using Google ads right now, and why you should probably be looking at being ads pretty soon.
Checkout our channel and other episodes:
https://socialgeeks.com.au/links

Thursday Feb 02, 2023
The Best Time Management Techniques
Thursday Feb 02, 2023
Thursday Feb 02, 2023
As a business owner, you have a lot of things on your plate. Not only do you need to manage your clients and customers, you also need to manage employees, vendors, suppliers, finance, legals, accounting, HR, you name it you are the person where the buck stops.
To top it all off, not only do you have to manage everything and more, you also have to manage your time, and you need to be in charge of how you're going to manage the set number of hours that you have for your day to make sure that you're being productive and not procrastinating, or just focusing on the things that don't matter.
But how do you do all of this? You're probably asking. I feel you!
This episode is going to talk all about time management and how you can make sure that you're getting the most out of your days.
For more information check out:
https://socialgeeks.com.au/links

Wednesday Jan 25, 2023
2023 Is The Year For Video Marketing
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
The numbers are clear. Over 80% of adults are on YouTube in the US and the UK and Australia as well. YouTube has become the place you go to when you're searching for questions.
You're searching for recipes, you're searching for how to fix things. You're searching for answers to most of the problems that you face in your life. So if you run a business, it's so important that you're making sure that you are on this platform.
2023 is gonna be the most important year for your business to make sure that it's creating video online.
For full show notes please visit our website:
https://socialgeeks.com.au/links

Wednesday Jan 18, 2023
Your 2023 Guide To Google Ads
Wednesday Jan 18, 2023
Wednesday Jan 18, 2023
As a digital strategist for the past 10 years, the one question I get the most is, "What channel do I need to be on in order to grow my business?". The answer that I always give is Google. Google is the most important channel for any business in any industry to make sure that they are making a presence on.
Not only does Google get 9 billion searches per day, it also can reach 90% of the world's internet users. It has Google search, it has YouTube, Gmail, Google Analytics, and a whole bunch more. It has huge reach and it knows everything about your target market better than anyone.
In today's episode, We're gonna walk through everything you need to know about Google Ads in 2023.
For more information go to:
https://socialgeeks.com.au/links